Organisation ADVANTAGE

OUR STRENGTHS (ADVANTAGES)

Largest Product Basket

We handle large array of products across lounge wear, night wear, maternity wear, bridal wear, bathrobes, sportswear and kids wear, which is larger than any of our contemporaries.
  • Strong Brand Identity
  • All brands marketed by the company are owned by Ashapura Intimates Fashion Limited (AIFL)
  • Strong brands across price and customer segments

Strong Brand Identity

  • All brands owned by AIFL
  • Strong brands across price and customer segments
  • High brand recall and brand pull

Strategic Backward Integrated Relationship

  • The company has a strategic tie-up with Momai Apparels Ltd to manufacture majority of its garments.
  • Improved response time and market realization
  • High quality and inventory control

Promoter Expertise

  • Our promoters come with huge experience spanning Two decades which has helped us build a strong business relationship.
  • Our promoter's hands-on association with the brand since its incorporation which has helped him to develop an intimate knowledge of the business.

Large Distribution Network

  • We have a strong network of 115 distributors (including an overseas distributor), 10 C&F agents and 65 salesmen across India
  • Over 14,000 point of sales, tie-ups with various MBOs along with a strong online presence.

Concept and Design

  • Fashion trends are forecasted by design studio
  • We create fashion catalogues and then market with direct sales agents and distributors to capture their response.
  • Orders are placed with the manufacturers and vendors according to the demand.

Manufacturing

  • We work with exclusive vendors to manufacture quality garments for us. We also have a strategic manufacturing tie-up with Momai Apparels Limited
  • All our products go through stringent quality control measures.
  • We produce product sample according to the specifications provided.
  • Production report is prepared and corrections are made to make it error-free. Accordingly, a detailed production schedule is devised

Packaging

  • Our packaging is avant-garde and labeling is done according to the brands and as per the specifications provided
  • Packaging is differentiated by inserting a card containing photographs depicting the look of the products
  • Finished products are packed into cartons and stored in the central warehouse for further distribution to the customers, C&F agents, distributors and e-commerce platforms.

Distribution Management

  • The products sold to the customers go through the centralized warehousing facility via carrier services
  • The company hires services of independent professionals on a commission basis who contact distributors on regular basis depending upon the product category
  • Brands are promoted through various advertising media like print media, outdoor hoardings, events and promotional activities and through digital mediums.