Channels


VALENTINE PRODUCTS ARE DISTRIBUTED ACROSS INDIA AND OTHER UPCOMING MARKETS. VALENTINE PRODUCTS REACH THE END CUSTOMERS THROUGH VARIOUS DISTRIBUTION CHANNELS VIZ. DISTRIBUTOR NETWORK, MULTI-BRAND OUTLETS (MBO), EXCLUSIVE BRAND OUTLETS (EBOS), EXPORTS, ONLINE ECOMMERCE PORTALS, VALENTINE’S ECOMMERCE PORTAL.
1. Distributors Network Channel:

The strong distributor network reaches a wide spectrum of premium retail stores across India. We have a strong Pan-India presence with a network of 115 distributors and 15 Carrying & Forwarding agents catering 14,000 point of sales.

Our future plan is to convert distributors to super-distributors thus reducing the credit period from 3 months to 15 days. This would significantly reduce the working capital requirement of the company.

2. Multi-Brand Outlets (MBOs):

Our MBOs reaches customers across India. Some of the well known MBOs where Valentine products are available include GLOBUS Stores, VIJAY Stores, Central, Chunchun, Big Life, La Lingerie etc.

3. Valentine’s Exclusive Brand Outlets (EBOs):

With the objective of providing a unique Brand Experience we have launched over 15 EBOs across India. The company plans to have a retail presence of at least 100 outlets within the next 2-3 years. The EBOs are both self owned and franchise format.

4. Exports:

Valentine branded products are also exported through its distributor channels to various Middle East and growing markets across the world. Some of the place where Valentine has a strong presence includes markets like UAE, Bahrain, Iran, Sri Lanka, Saudi Arabia, Yemen, Sudan and Iraq. Ashapura Intimates Fashion Ltd’s total Export Sales is over 102Mn in the financial year 2014. The company enjoys a 3 year CAGR of 50%.

5. eCommerce Portals

Valentine products are sold through all major eCommerce Portals like Amazon, Myntra, Snapdeal, Jabong, Rediff, Home Shop18, and Fashion And You. Our online sale has contributed about INR 20 Million in FY14. We are striving to increase our online sales by more than 100% in the coming years.

6. Valentine’s ECommerce Portal

Brand Valentine leverages its online presence to cater to the fashion need of men, women and kids across nightwear, lounge wear, bridal wear and Sportswear. We connect with our esteemed patrons through our online portal www.valentineloungewear.com